WHALE Arts Launches Rebrand Ahead of 30th Birthday

WHALE Arts has been busy over the past two years during lockdown thinking about an update to their brand.

Fast forward to 2022 and the rebrand is ready to launch, especially timely as it’s their 30th Birthday this month! A perfect time to launch a new logo and an updated new look to mark the occasion.

In 2020 Leah Black, WHALE CEO, successfully applied for the Brand for Growth programme, run specifically for charities in Scotland. Brand for Growth is a competitive programme aimed at social enterprises with strong growth and high impact potential who can bring something to the table themselves. The programme is being delivered by Bold, who are based in Glasgow and part of the Community Enterprise family. Learn more about Bold Studio HERE

When WHALE were developing ideas for the rebrand with Bold, they took a broad collaborative approach. Staff and board worked with the organisation’s members (made up of WHALE participants and the local community) to discuss ideas and share how they wanted the branding to look.

Speaking of the process the design team at Bold said:

‘Of all the rebrands we have done, working with WHALE Arts was the most extensive community consultation we’ve ever experienced.’
– Doug Summers, Creative Director at Bold Studio

The results of the consultation made it clear it was important to include an image of a whale and the designer has gone for a brush stroke effect to fit with the arts and crafts they do at WHALE Arts.

You can have a look at the update branding below:

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